pR
for
iNDIE mEDIA
"Venice:
Lost and Found": Los Angeles Theatrical Release (2002) This
independent doc about Venice Beach screened at the Laemmle's theater in Santa
Monica for one week. Publicity hits included 2 1/2 page features in
the LA Times, one on my client, director Brad Bemis, and one a film review
that used three images from the film. Pitching ten different people
at the Times didn't hurt, but neither did Brad's choice of subject or his
snazzy good looks!
"Good
Housekeeping": Grass Roots Marketing, New York City (2002) This
independent film was released by Menemsha Films and its director, Frank Novak,
with a run at New York City's Pioneer Theater in fall of 2002. I ran
grass roots marketing campaigns including producing promo materials (miniposters
for store windows, T-shirts, stickers, matchbooks, etc.), hiring and managing
a distribution street crew, booking screenings and networking with Slamdance
and IFP and other film communities. My favorite grass roots promotional
idea was a contest which my clients nixed, but check
it out.
"Second Skin":
Los Angeles Theatrical Press (2001) Produced by Lola Films this
gay melodrama stars four of Spain's most delicious stars: Javier Bardem, Jordi
Mola, Cecilia Roth and Ariadna Gil. Working for Menemsha Films I managed
LA publicity for a Nuart release writing press materials, booking press screenings
and recruiting Oren Dori to run club promotions and street marketing and promoted
the film through QV Magazine's annual Conga Room birthday bash, radio promotions
and an Outfest screening. Hits included 18 reviews and four features
including a 2-page color story in the LA Spanish language daily "La Opinion",
putting to bed the fear the paper won't cover gay film.
"101 Reykjavik":
Domestic Press Agent, Domestic Booker (2001) A quirky comedy from
Iceland; it's only celebrity was Victoria Abril and the musicians who created
the score. My work for Menemsha Films included writing press materials,
promoting the film during its Nuart run and making bookings on indie screens
around the country.
"The
Remembering Movies": LA Short Film Festival Festival Press Agent (2002)
Indie
short directed by Chris Rowley (Drop of Water Productions). Festival
publicity, press release, press contact.
Other
PR and Marketing projects
have
included work for House of Blues, Solid Entertainment, Bragman,
Nyman Cafarelli, Kushner-Locke, Honeywell/DMC, TSI/Sharper
Image, IFDC, Scanbox International.
